New Products

Branch Basics Rolls Out New  Laundry Detergent Powder

Biodegradable and microplastic-free formula.

Branch Basics has added a new laundry detergent powder. It is free of 1,4-Dioxane, phosphates, sulfates, VOCs, optical brighteners, fragrance and dyes. Branch Basics says it tackles tough stains and odors while brightening whites and enhancing colors.

The biodegradable formula contains protease and amylase for stain and odor removal; sodium carbonate (48% of formula) for anti-redeposition; sodium lauryl sulfoacetate and poly (itaconic acid co-AMPS) sodium salt to lift and remove stubborn stains; and TAED (4% of formula) paired with sodium percarbonate.

The family-friendly detergent is pending MadeSafe and EWG verifications, according to the company.

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters